Ipswich Town Unveils 2026/27 Premier League Kits

Portman Road under the lights. That’s the image Ipswich Town have chosen to bottle for their 2026/27 Premier League home kit – and it shows.

The club unveiled both home and away strips for the new campaign, rolling out the designs at Portman Road with first-team players and a strong grassroots presence in attendance.

Home shirt: under the floodlights

Town’s new home shirt leans heavily into the romance of night games in Suffolk. The base is the familiar blue, but it’s the detail that does the talking: an embossed graphic runs through the fabric, echoing the distinctive pattern formed by the structures between the floodlights on the Sir Bobby Robson and Sir Alf Ramsey Stands.

A navy trim sharpens the neckline and sleeves, while white side panels cut down the shirt and bleed into a blue side trim on the white shorts. The socks stay true to tradition – blue, with a white-and-blue turnover that ties the set together.

It’s a kit built to look at its best when the lamps are on and the sky has turned dark.

Away kit: a modern echo of ‘Abbot Ale’

If the home shirt looks forward under the lights, the away kit looks back – specifically to the much-loved 1996-98 cream and black ‘Abbot Ale’ strip.

This time, the cream base returns but the design shifts. Instead of the old solid black vertical panels, the new shirt carries horizontal red and black stripes, giving it a sharper, more aggressive edge. The club badge follows suit, rendered in red and black just as it was in the late nineties.

Black shorts and black socks with a cream turnover complete a look that nods to nostalgia without simply copying it.

Sponsors, suppliers and what comes next

Both shirts carry main sponsor Halo across the chest, with Ed Sheeran’s Play tour logo on the sleeve, maintaining the now-familiar link between the club and its high-profile supporter.

Umbro produce the kits for a fifth consecutive season, but this is very much the end of a chapter. Town are expected to switch suppliers next summer, with Nike strongly tipped to take over. A third kit will follow once the new season is under way, adding another layer to what is shaping into a significant reset of the club’s visual identity at Premier League level.

A launch with a purpose

This was not just a photoshoot and a shop window. Town used the launch to push something deeper into the community.

Every grassroots club in Suffolk has been offered a grant towards their youth team kit for the coming season, a sizeable gesture aimed at strengthening the base of the game in the county. Representatives from around 40 clubs who have already taken up the offer were at Portman Road for the unveiling, standing alongside players from both the men’s and women’s first teams.

It turned a standard kit reveal into a statement of intent about where the club sees its roots.

On sale now

The full range is already available online and at Planet Blue, covering men’s, women’s and youth sizes. Adult shirts run from S through to 5XL, while the women’s fit spans size 8 to 20. Children’s mini-kits are also on the racks.

Planet Blue opens from 3.15pm to 8pm today, then 9am to 5pm on Saturday and 10am to 4pm on Sunday, with shirts also on sale at the Halo Festival at Trinity Park on Saturday.

One detail will have to wait: shirt printing with names from the men’s and women’s squads will only be available once the new Premier League numbers are confirmed.

For now, the designs stand on their own – a club back in the top flight, lit by its own history and looking to dress a county in its colours.