Juventus Reshapes Football Leadership with Massara and Chiellini

Juventus have redrawn their football power map, handing Frederic Massara the keys to the men’s sporting project and elevating club legend Giorgio Chiellini into a role that reaches far beyond the pitch.

The announcement, made on Tuesday, confirms Massara as Chief Football Officer and Chiellini as Chief Club Affairs Officer, two titles that underline how seriously the Bianconeri are treating the next phase of their rebuild.

Massara handed control of men’s football

Barely a month after leaving Roma, Massara steps into one of the most scrutinised positions in European football. At 57, he arrives with a reputation forged at AC Milan and AS Roma, where his work in squad building and long-term planning earned him widespread respect inside the game.

“Frederic Massara has been appointed Chief Football Officer of the Club,” Juventus stated, stressing that he will report directly to Chief Executive Officer Giovanni Carnevali and “strengthen the organisational structure of the men's football division.”

His brief is clear and heavy with responsibility. Massara will oversee the management and development of the men’s football sector, shaping and implementing Juventus’ sporting strategies and projects in tandem with Sporting Director Marco Ottolini. It places him at the heart of every major decision: recruitment, renewals, long-term squad architecture.

The club did not hold back in its endorsement, describing him as “one of the most highly regarded executives in the world of football” and highlighting his “significant contribution” at Milan and Roma. This is not a quiet back-office hire. It is a statement of intent.

Chiellini steps into a broader arena

If Massara will build the team, Chiellini will help define what Juventus look like to the outside world.

After a year as Director of Football Strategy, the former captain now becomes Chief Club Affairs Officer, a newly created position that formalises his role as one of the key faces and voices of the club.

“Giorgio Chiellini takes on the brand new role of Chief Club Affairs Officer,” the statement read, with Juventus outlining a mandate that stretches across institutional relations, strategic stakeholders and sporting organisations, “both in Italy and around the world.”

In essence, Chiellini becomes a bridge: between the boardroom and the dressing room, between Juventus and the governing bodies that shape the modern game. Few former players are as well placed to do it. His presence gives the new structure a familiar heartbeat.

Carnevali’s blueprint takes shape

All of this unfolds under the gaze of Giovanni Carnevali, who only arrived last month to replace Damien Comolli yet has wasted no time putting his stamp on the club.

“I am convinced that we are building a solid, competent and cohesive structure, capable of supporting our ambitions both now and in the future,” the CEO and General Manager said, welcoming Massara into “the great Bianconeri family” and pointing to his “expertise and in-depth knowledge of football” as a perfect fit alongside the existing staff.

The message is unmistakable: Juventus want stability, clarity and high-level competence at the top of the organisation after a turbulent period on and off the field.

The new hierarchy is already moving. The club have confirmed their first summer signing, with Italy winger Jeff Ekhator joining in an €18m deal, including add-ons. It is an early signal of how quickly the Carnevali–Massara axis intends to operate.

Juventus now have a seasoned executive building the football project and a modern club figurehead in Chiellini shaping its relationships and image. The structure is in place. The question, as ever in Turin, is simple: will it be enough to return the Old Lady to the summit of Italian and European football?