2026-27 Football Kits: Black, Pink, and Heritage Designs

The new season is still taking shape on the pitch, but across Europe and the lower tiers of England, clubs are already telling their stories in fabric and colour. From Venlo to Copenhagen, from Rochdale to Shrewsbury and Troyes, the 2026-27 campaign is arriving one shirt at a time.

VVV-Venlo: Venlo in Black and Mint

VVV-Venlo have rounded off their 2026-27 collection with an away shirt that feels more like a city statement than a simple change strip.

Craft keep it sharp: a black base, subtle tonal striping running through the body, and mint green doing the talking on the details. The logos, sponsor branding and trim all pop in that same mint shade, cutting clean lines across the darkness.

Against it, the club’s traditional yellow-and-black crest stands out like a badge of defiance. It’s a clash of colours that works, modern and uncluttered, while still tying back to Venlo and the broader tribute theme running through the club’s full kit set for the season.

This isn’t loud. It’s controlled, confident, and built to look just as good under floodlights as it does in a packed away end.

Rochdale AFC: Back in the EFL, Back in Style

Promotion changes everything. For Rochdale AFC, it also changes the wardrobe.

Fresh from their return to the English Football League, the club have unveiled a 2026-27 away kit by O’Neills that leans into nostalgia without getting stuck in the past. The shirt comes in a soft pink base, instantly distinctive in League Two’s often-muted palette.

White side panels carve up the torso, giving the shirt a clear shape. A white V-neck collar and matching sleeve cuffs frame it all, each trimmed with black and pink detailing that adds just enough bite.

The crest goes monochrome in black, as do the O’Neills logo and sponsor. Stripping the badge back to one colour gives the whole design a retro, almost minimalist feel, like something pulled from an old promotion photo and sharpened for 2026.

Rochdale are back in the EFL. This kit makes sure nobody misses it.

FC Copenhagen Women: Tradition in White, Edge in Black

In Denmark, FC Copenhagen Women step into 26-27 with a pair of Adidas kits that mirror the club’s growing profile.

The home shirt stays where it should: rooted in tradition. A clean white base forms the canvas, but Adidas add a modern pulse with a streamlined graphic in blue and purple. It’s the same visual language seen on other Adidas clubs such as Köln and Yokohama F Marinos, but on Copenhagen it feels crisp, almost icy, perfectly in tune with the club’s identity.

The away kit flips the mood. Black dominates, cut through by a blue sash that drags the eye diagonally across the shirt. It’s bold, simple and unmistakable on a pitch where dark change strips can often blur into one another.

For a women’s side aligned with a major European club, these shirts do what they need to do: respect the badge, match the men’s launch momentum, and still give the team its own visual edge.

ESTAC Troyes: Sunset in Cat Alley

In Troyes, Puma have gone local, and gone deep.

The new ESTAC Troyes 26-27 away jersey draws its soul from the Ruelle des Chats – Cat Alley – one of the city’s most iconic historic lanes. It’s not just a namecheck. The colours are chosen to echo the tones of Troyes’ old building facades as they catch the light at sunset.

You can almost see it: warm, fading hues, soft contrasts, the sense of age and texture built into the palette. It’s a football shirt, but it’s also a walking postcard of the city.

Heritage kits can feel forced when the story is thin. Here, the link is clear, rooted in place. For Troyes, this away strip doesn’t just represent the club on the road; it carries a slice of the city with it.

Shrewsbury Town: In the Loop and in Full Colour

Shrewsbury Town head into the 26-27 League Two season with a complete set, and the most eye-catching piece might be the new third shirt.

Oxen have leaned into geography. The design celebrates the River Severn, which famously loops around the town. That loop becomes visual: a distinct graphic pattern on the sleeves traces the river’s path, tying directly into the launch tagline, “In the Loop”.

It’s a clever touch. The main body of the shirt is left to do the footballing work, while the sleeves carry the story of Shrewsbury’s landscape.

The third kit now joins the 26-27 140th Anniversary home shirt and the already-released away strip, giving the club a full wardrobe that spans history, identity and local pride.

The shirts are on sale, the racks are full, and the season is coming fast. The question now is simple: which of these kits will still be looking good in May, under the weight of a promotion push or a survival fight, when the colours are soaked in sweat and the stories have really been written?