Kylian Mbappé Signs Deal with Swiss Brand On

Kylian Mbappé has ended his long-standing partnership with Nike, signing a headline deal with Swiss sportswear brand On as the company launches a bold move into football.

The agreement, announced on Friday, closes a chapter that began at the start of Mbappé’s professional career and signals a fresh commercial era for the France captain.

“Today, Swiss sportswear brand On announces its entry into football alongside football champion Kylian Mbappe, marking the beginning of the brand’s journey into the world’s biggest sport,” the company said in a statement.

For On, founded in 2010 and best known for its running and tennis shoes, this is more than a simple endorsement. It is a statement of intent.

Mbappé at the centre of a new project

Mbappé framed the move as a chance to help shape the future of the sport, not just front a campaign.

“From the beginning, what drew me to On was the opportunity to build something entirely new together that will help shape tomorrow’s game,” he said.

“I want to bring my experience and perspective into what we create, push what’s possible through innovation, and always stay true to the joy of football. We have a shared dream, and this is only the beginning.”

On did not reveal the financial details of the contract, but the scale of the signing is obvious. One of the world’s most marketable footballers is now the face of a brand taking its first serious steps into the game.

Henry joins the project, Federer already on board

The Swiss company also confirmed that 1998 World Cup winner Thierry Henry has been appointed its football director, adding another heavyweight French name to the project.

Henry’s role will place him at the heart of On’s football strategy as it attempts to carve out space in a market dominated by established giants.

On already has experience of high-profile partnerships. Tennis great Roger Federer is a shareholder, having joined the Zurich-based brand after his own split from Nike late in his playing career.

Now Federer is joined by Mbappé at the front of On’s sporting portfolio, as the company trades running tracks and tennis courts for the global glare of elite football.

The question now is simple: how quickly can a young Swiss brand, backed by Federer, guided by Henry and led on the pitch by Mbappé, disrupt a landscape that has barely shifted in decades?