Everton and Christopher Ward Launch Historic Training Kit Partnership

Everton have tightened their ties with Christopher Ward, naming the British watchmaker as the club’s first official training kit partner in a landmark, multi-year agreement.

What began as a straightforward global timing partnership has quietly grown into one of the club’s most visible commercial relationships. Christopher Ward’s logo already sits on Everton’s shirt sleeves, the company is a founding partner of Hill Dickinson Stadium, and its backing stretches across Everton Women and Everton in the Community.

Now the brand is stepping directly into the engine room of the club.

Branding moves into the training ground

From the 2026/27 season, Christopher Ward will feature on the training wear of both the men’s and women’s first teams, placing the watchmaker’s branding in the very space where Sean Dyche’s squad and the women’s side prepare for matchdays.

The deal delivers more than just training ground visibility. Christopher Ward will gain prominent exposure across Everton’s social channels and matchday platforms, with LED perimeter advertising, media backdrops and in-stadium branding at both Hill Dickinson Stadium and Goodison Park forming part of the package.

The reach widens again in 2027/28. From that season, the company’s branding will extend to the Under-21s, Under-18s and Academy training kit, while remaining on the senior sides’ gear. Supporters will also see the logo on all first-team replica training items available at retail, embedding the partnership into the day-to-day look of the club.

A partnership built on detail and timing

This latest step follows last season’s unveiling of 53° North at Hill Dickinson Stadium – billed as the world’s first premium watch showroom inside a sporting venue. The space has been positioned as a bridge between Everton fans and the craft of mechanical watchmaking, a physical symbol of the club’s attempt to blend heritage with a modern commercial strategy.

Andrew Middleton, Everton’s president of business operations, framed the agreement as a natural escalation.

“Christopher Ward has been a bold, innovative and committed partner to Everton, and we are delighted to see that relationship continue to grow through this landmark agreement,” he said, highlighting how the brand is now being woven into the daily routines of the squads, not just the matchday spectacle.

For Christopher Ward, the move reflects a belief that the rhythms of elite football mirror the discipline of watchmaking. CEO and co-founder Mike France spoke of excellence being “built on the smallest details” – from the precision of a movement to the marginal gains that decide results on the pitch. Embedding the brand at Finch Farm and within the women’s training environment is, in their eyes, the logical next step.

Watches that tell Everton’s story

The relationship has already produced three Everton-inspired timepieces that lean heavily into the club’s history.

• The Dixie Dean, limited to just 60 pieces, pays tribute to one of the game’s most prolific goalscorers.
• The Goodison features a caseback made from the famous 1930s turnstiles at Goodison Park, turning a piece of the stadium into something supporters can wear on their wrist.
• The Goodison 3.1 commemorates the 3-1 victory over Bayern Munich in the 1985 European Cup-Winners’ Cup semi-final second leg – one of the club’s defining European nights.

These are not generic branded watches; they are deliberate attempts to capture specific Everton moments and icons, and they underline why the club sees Christopher Ward as more than a logo buyer.

Commercial gears turning in a new era

Everton’s statement around the deal stressed a broader theme: commercial growth as the club prepares for its new stadium era.

The Christopher Ward agreement follows the confirmation of CMC Markets as the new main partner on the front of Everton shirts and Stake as the official sleeve partner. Taken together, these deals signal a club intent on maximising its partnership portfolio as it moves into Hill Dickinson Stadium and seeks to build on the momentum around Everton Women at Goodison Park.

For Everton, the message is clear. As the club tries to stabilise on the pitch and redefine itself off it, the commercial clock is ticking – and Christopher Ward’s name will be there, every day, where the hard work is done.